🟠 2 spots left for new partners til May 26
Marketing we'd bet our own money on. Because we do.
While we optimize your marketing, we're doing the exact same thing for our own brands. We grow accounts from zero (to many 100k followers). We run ads with our own money. We know what works because we do it every day. If we wouldn't bet on it, you shouldn't either.
You work directly with us
We stay until it actually works
Data-driven, but human-focused
Let's talk
Bjørn
850k+
followers built in 12 months on our own brands
60+
happy clients & partners
18+ months
average time clients stay with us
Lotti
What we actually do
Services
Social Media Marketing
Build accounts from zero. Content that converts, not just looks good.
Performance Marketing
Run Meta & Google Ads. Real leads, not vanity metrics.
Strategy & Systems
Build marketing that works long-term, not just campaigns.
🔴 The Trap
Most brands get stuck in the same trap
And most agencies won't tell you the truth.
They'll tell you everything is fine. That your content just needs more time. That the algorithm is the problem. But here's the reality: if your marketing isn't bringing leads or customers, something is broken. And it's usually one of these three things. No agency will say it. We will.
Pretty content that doesn't convert
It looks good in the feed. People like it, share it, comment on it (when you become lucky). But they don't become customers. Because polished content without purpose is just decoration. Not marketing.
Posting without a plan
You post because you think you have to. No clear goal. No tested strategy. Just content for content's sake. And when there's no plan, there's no growth.
Copy-paste marketing from ChatGPT
Every post sounds the same. Every strategy feels generic. Because agencies use AI to write everything, without understanding your brand, your audience, or what actually works. You get templates, not thinking.
Brands we've worked with
60+ clients since 2020. From local businesses to international brands.
🟢 THE SOLUTION
What actually works in marketing
No formulas. No hacks. Just what we've learned from building our own brands.
Build for relevance, not just reach
Most brands chase follower counts and impressions. But reach without relevance is just noise. Your audience needs to care about what you say. Not just see it. Quality attention beats vanity metrics every time.
Sound like a human, not a brand
Your audience doesn't care about your mission statement. They care about what you say, do, and know. Generic messaging doesn't work. Real, relevant content does. On their level. In their language.
Don't be the guinea pig
If someone's selling you a strategy they've never tested themselves, you're the experiment. And when it fails, they'll blame the algorithm. Work with people who've proven it works. For themselves first, then for you.
🔵 HOW WE WORK
How we work
We build Instagram accounts from zero. Content that converts, Reels that reach, strategies that position you right in your market. We grew, our own brand Boatox to 85k followers in one season, now a six-figure brand. We run Meta and Google Ads optimized for real quality leads. And we create marketing strategies that work long-term: positioning, content systems, and data-driven optimization.
Step 01 Diagnose
We figure out what you actually need.
Most brands know something isn't working. But they don't know what. We start by diagnosing the real issue. Is it your messaging? Your offer? Your audience? Your content? We find the bottleneck first, then build the solution around it.
Step 02 Build
We fix the foundation, then start with the work.
Once we know what you need, we build it. Messaging, positioning, content strategy, ad funnels. We create what your Brand needs.
Step 03 Optimize
We stay long enough to make it work.
Marketing doesn't always work in just three months. We test, iterate and optimise until it works. Our average client partnership lasts 18 months or more. We're a long-term partner and we're looking for the same from you.
Lotti
Head of Organic Marketing
Bjørn
Strategy & Paid Marketing
🟣 ABOUT US
The people behind clave
We started clave because we were tired of agencies that overpromise and underdeliver.
We've been on both sides. We've hired agencies that didn't deliver. We've seen brands waste money on strategies that don't work. So we built clave differently: test everything on our own brands first, stay long enough to make it work, and only recommend what we'd bet our own money on.
Bjørn
Strategy & Paid Marketing
I've spent 5+ years in performance marketing. Meta Ads, Google Ads, strategy. Managed over €800k in ad spend (mainly local campaigns). Achieved often a great ROAS. I don't sell what I haven't tested. If it doesn't work for our brands, I won't recommend it to you.
Lotti
Head of Organic Marketing
I build Instagram accounts from scratch. Grew Boatox to 85k followers in one season, now a six-figure brand. Content that converts, Reels that reach, positioning that sticks. I don't chase vanity metrics. I build strategies that bring real growth.
We test everything on our own brands first
These are our businesses. We test every strategy on our own brands first, before recommending it to anyone else. This means we know exactly what works and what doesn't.
Coaching & Agency Business
@coolgirlceo
Most creators in this space push sales constantly. We did the opposite: free value first, real value (not pseudo-content), and consistent brand building through relevance. The result: a community that actually wants to work with us.
Medical Tourism
Clinic Lina
Dental implants, All-on-4, All-on-6, full restorations, and veneers. The challenge: acquiring new patients and building trust in a competitive market. We used Google Ads to generate high-quality leads at a fraction of the market cost.
Yacht Rentals
Boatox Ibiza
Ibiza's yacht rental market is crowded. Everyone shows boats. We showed the lifestyle. Instead of catalog advertising, we built a community through free value and strong positioning. The result: high demand before the season even started.
Questions you might have
We've answered the most common questions below. If you don't see yours here, just book a call and ask us directly.
How does the first conversation work?
We'll have a call via Google Meet or phone. You tell us where you are and what you need. We'll tell you honestly if we can help and what that would look like. The call usually takes 30-45 minutes.
Why should I choose you over another agency?
We test everything on our own brands first. We own Boatox, coolgirlceo, and hold equity in Clinic Lina. Every strategy we recommend, we've proven works with our own money. If it doesn't work for us, we won't sell it to you.
How much input do you need from us?
At the beginning, we need your input to understand your business, goals, and brand. After that, it's pretty hands-off. We handle execution. You give feedback. Communication happens via WhatsApp and email, so it's fast and efficient.
What does it cost?
We don't do one-size-fits-all pricing. Social media is a monthly retainer, starting at €1,900. Performance marketing (ads) is project-based with a minimum budget of €2,500/month for ad spend. After our first call, we'll send you a clear proposal.
Is there a minimum contract length?
Yes. 3 months minimum. After that, it's month-to-month. Real marketing takes time. We're not interested in quick projects that don't lead anywhere.
What happens if it doesn't work
We can't guarantee results. Nobody can. But we stay until it works. If we see it's not going anywhere, we'll tell you honestly and part ways. We're not here to take your money for nothing.
Do you work with every industry?
Primary we could work in every industry, but it strongly depends what market-fit you have. Moreover we rarly take Ecommerce clients. And we don't work with adult content, gambling, or anything unethical. If you're in a gray area, we'll tell you on the call.
How long until I see results?
Instagram growth: 3-6 months for real, sustainable traction. Ads: First leads within 2-4 weeks, but optimization takes 2-3 months. We're not a quick fix. We're a long-term partner.
Ready to build marketing that actually works?
We'll figure out what you need. We're not looking for quick projects. We're looking for long-term partners who want to build something real. If that's you, book a call.
Send message
🟠 2 spots left for new partners til May 26
Marketing we'd bet our own money on. Because we do.
We're a focused marketing agency that builds Instagram accounts, runs Meta & Google Ads, and creates strategies that actually work. Every approach we recommend, we've tested on our own brands first.
Contact
contact(at)clave.marketing
We usually reply within 1-2 business days.
Bjørn
Strategy & Paid Marketing
© 2026 clave marketing. All rights reserved.
Legal